BBQ like you've never BBQ'd before

Update Feb 2010: I've been informed that George Patterson Y&R were the agency who created this year's poster series for AustraliaDay.org. Hooray :-D I love their VB and LG ads.


BBQ like you've never BBQ'd before
Originally uploaded by moonflowerdragon.

Over the weekend, The Courier (Ballarat) displayed an impressive, amusing ad from australiaday.org.au that almost has me planning a BBQ. Unfortunately I couldn't find a good copy of the image anywhere on the Australia Day website, and elsewhere only a scan Viktor Blanke recorded, so my lovely sister scanned the newspaper ad for me.

[Update Australia Day: We did have a BBQ and the boys re-enacted the patriotic advertisement for me]

BBQ for Australia
Originally uploaded by moonflowerdragon.

I've been trying to identify the patriotic propaganda image upon which I believe this is based. Something from the Second World War? At first I thought... the image asking women to take up jobs to support Australia's war effort? But then I found that floating image:

Australian Women in War - Logo via kwout

and realised it is not quite the one this is probably inspired by. Can anyone help?

Ah, I searched again and Paul D Wade felt it was "reminiscent of the communist worker posters".

Perhaps like this before it became a mousepad

Or

PingMag - The Tokyo-based magazine about “Design and Making Things” » Archive » Pop and Propaganda – Chinese posters and Wang Guangyi via kwout

No I'm almost sure I've seen one of a very similar structure, perhaps American?

Can you identify the image this harkens to?

Here is one:

although I'm still sure there are others.